User Experience
User Interface
Conversion Optimization
SEO
Common Pitfalls
User Interface
Typography
Web typography encompasses both how we design the look of the text itself — fonts, colors, and styling — as well as how we present the text on its respective web page.
Colors
Web typography encompasses both how we design the look of the text itself — fonts, colors, and styling — as well as how we present the text on its respective web page.
Spacing
Check that there is space between the elements, enough giving a balance in the design. Looking for unreasonable margins / paddings.
Background
Check that backgrounds behind any text are solid and plain
Readability
Layout
Check that there is consistency in the height and width, across the school and the sections.
Alignment
Horizontal & Vertical - Check the alignment of the images, columns, texts, buttons. It’s necessary for the proper structure of the website
Visual cues for separating elements
Check that the colors of the buttons stand out, or that you use group boxes and areas with different backgrounds so you can separate the content of your page.
Links
Check the font, color and style of the active links
Images
Check that the content of your images fits your page. Also it is very important, your images have a good quality.
Logo & Favicon
Checking that you have uploaded a logo and a browser icon for your school.
Logo appears in emails, video watermarks and in social media sharing.
Favicons are most often found in the address bar of your web browser.
Logo appears in emails, video watermarks and in social media sharing.
Favicons are most often found in the address bar of your web browser.
Sign In / Sign Up Pages
Large Content
Check that you use short sentences and avoid meaningless words. Try to keep small paragraphs.
Headings
Check that headings and subheadings are clear and descriptive. Make sure that your headings and subheadings describe what you will be talking about in that paragraph
Dead Links
Check if there are links that point to pages that have been deleted or moved or buttons without url.
Social Media
Check that social media are all linked on the school
Policy Pages
Our policy pages contain a text template. Check that the content of these pages fits your school needs.
Contact Page
Review the options for contacting (phone, email, live chat, or physical address), and checking for missing information.
Course Pages
Reminding to add automatic enrollment button in course layout pages.
Course Content
Reminding to review if any of the course contents sections remained in draft mode.
Forms
In “After Submit” action of the form, you can edit the text that appears when the user completes the submission.
Embed Widgets
Checking that embed widgets do not affect any of the rest features of the builder.
Conversion Optimization
Distracting Elements
Check that visitors are not distracted with irrelevant information that has nothing to do with the action you want them to take.
Calls to Actions
Contact Details
Review the options for contacting (phone, email, live chat, or physical address), and check for missing information.
Testimonials
Written statement that explain why your product is good to buy it. Showing testimonials can drive validation.
Try to limit the number of options to seven or less. Or better yet, you can categorize your options.
Mobile - Responsive
Having a nice mobile site can double conversions.
SEO
SEO Title
The headline that appears in search results, gives an accurate and concise summary of what the page is about.
SEO Description
Heading (H1 - H6)
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Actual Text
Text should be actual text and not image of text. The text on the website helps search engines determine how to rank it in their search results.
Image Alt Text
Page Properties
Check your page keywords. Make sure you have edited the "Page SEO Properties" on each page of your school.
Links
The use of internal & external links improve the search visibility and rank of your website.
Slugs
URLs with many characters, letters, or numbers can be confusing to users, and they may hesitate before clicking.
Common Pitfalls
Misspelled Content
Check for misspelled words in the content or "wrong" images. Before you publish a page, be sure that you haven’t left on the page images/ names/ titles/ texts from LearnWorlds layouts.
Notification emails
Course Units
When making a course unit, be sure that they are not empty.
Sandbox Mode
Make sure that the Sandbox Payment Gateway,that is used for testing, is not activated.
Grid Columns
Rebuild or fix columns that do not behave correctly and do not adapt automatically in various devices.